A brand book, Achieve Brand Integrity, began, “A brand strategy is the ultimate business strategy and often the least understood.” How many corporate and non-profit leaders understand the essence of both marketing and branding? Strong brands take time to build, and their messaging, positioning, and core values must be consistent. I have a list of helpful brand equity books, but to set the stage, here are some great quotes about brands:
Products are made in the factory, but brands are created in the mind. ~Walter Landor
A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. ~Michael Eisner, former CEO of Disney
If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you. ~John Stuart, former CEO of Quaker Oats
Here is the list of my top 10 brand equity books. Enjoy!
Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
c. 2007
By Gregg Lederman
Managing Brand Equity
c. 1991
By David A. Aaker
Brand Leadership: Building Assets in an Information Economy
c. 2009
By David A. Aaker and Erich Joachimsthaler
The 22 Immutable Laws of Branding
c. 2002
By Al Ries and Laura Ries
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
c. 2005
By Al Ries and Laura Ries
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
c. 1995
by Frederick Allen
ESPN the Company: The Story and Lessons behind the Most Fanatical Brand in Sports (c. 2009)
By Anthony Smith and Keith Hollihan
Driven: Inside BMW, the Most Admired Car Company in the World
c. 2004
By David Kiley
Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
c. 2008
By Lee Cockerell
The Power of Retail Branding: Reinvention Strategies for Empowering the Brand
c. 2006
By Arthur Winters, Peggy Fincher Winters, Carole Paul
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