Jay Leno vs. Conan O’Brien for control of NBC’s The Late Show
The Old Spice guy
The hullabaloo over the changes at the judges table on American Idol – due to the departure of Simon Cowell and Ellen DeGeneres - and all the talk if the show would end (what would Coca-Cola do?)
Advances in mobile marketing due to the increase in location-based services (Foursquare and Gowalla)
The YMCA changed its logo and officially became known as just the “Y”
Facebook – due to increase in users around the world, constant changes to the user interface, and the growing concerns about user privacy
Google Street View – the company was under investigation in Germany, Spain, France, Italy, and the Czech Republic for possible violation of privacy laws for its data-gathering practices of its mapping service
The resurrection of Betty White’s career
The rise of Mark Zuckerberg – is he the next Bill Gates?
And, Number 1 on the 2010 Marketing Highlight List:
The Gap Logo Fiasco
Here’s to 2011 and another year of marketing highlights! Happy New Year!